About proportions


Sometimes, I struggle to understand the relative size of assets.

Consider the following:

–          In 1997, the market capitalisation of Microsoft was larger than that of Emerging Markets!

–          In 2012, the market cap of Nestlé was briefly equivalent to that of the Italian Index!

–          Today, if you owned the entire Apple Inc., and sold it, you could purchase the entire stock market of Russia, and still have enough change to buy every Russian an iPhone 6 Plus! Or you could buy yourself a billion Iphones!

Russian mobile phoneA Russian mobile phone in 1980. As for the first Iphones, only one colour was available.

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